I remember visiting a garments exhibition at hotels in Kanpur and Lucknow a few years ago. The produces were men's wear such as shirts, trousers. They were of good quality, attractive in appearance and more importantly very competitively priced. However, they had the tag "Made in Bombay". When I asked some of the manufacturers whom I knew were local why they had put the "Made in Bombay" tag, they stated embarrassedly that the "Made in UP" tag would downgrade their products in the eyes of the customers.
This is regrettable. We know that there are many companies specially in the SME sector who manufacture excellent products and compete with large all India companies price-wise and quality-wise. One such company is Rohit Surfactants Pvt. Ltd., more popular known as Ghari in the field of detergents. This Kanpur based company owned by the Gyanchandani family was started in 1987 as a small scale unit on the lines of Nirma. Its turnover now is Rs. 2000 Crore and it is posing a challenge to Hindustan Unilever Limited products such as Wheel. It is also competing in turnover with other top Home and Personal Care Brands like Lifebuoy, Lux, Surf and Colgate.
There would be many other such companies but unsung. I suggest that Udyog Bandhu draw up a plan to encourage such companies. Perhaps Udyog Bandhu should consider publishing a catalog of such companies after careful vetting with the help of the Indian Industries Association.